March On is about having an optimistic and empowered attitude against all odds. Whatever life throws at you, let it go, treat yourself, and March On.
Hashtag Intercept
DSW looked for posts with the hashtag #FML, intercepted these, replied with an appropriate#MarchOn comment and discount.
Agency: Translation
CCO: John Norman
Creative Directors: Suz Keen, Alon Shoval
Senior Copywriter: Gabrielle Attia
Senior Art Director: Fernando Mattei
